RH Website
Briefing
The project focused on establishing a distinguished Human Resources brand, embodying a unique journey and philosophy.
The main goals were to increase awareness, build trust, and attract high-quality leads.
Challenges
- Language being closer to the speech, simpler, informal and emphatic,
- New Brand position,
- Lead increase.
Strategies
- Layout and usability,
- Copywriting,
- Content Writing,
- SEO.
Tactics
- Defenition of a new positioning for the Brand,
- Specific Pages for Conversion,
- SEO writing.
Closing thoughts
By establishing a more relatable tone and focusing on usability and content, we successfully redefined the brand and increased leads.
Targeted conversion pages, clear messaging, and SEO content aligned with the new identity and attracted a wider audience.
Despite the lengthy process of defining the new brand positioning, the final result was an incredible, engaging website.
