Daily Agenda
Briefing
A daily agenda was designed to enhance personal and professional growth.
The challenge was to boost sales and build a community around the product.
It was essential to create various strategies and content for different buyer groups, channels, and networks.
Challenges
- Awareness, Reach and Notoriety (brand and procuct),
- Increase Sales,
- Community Building.
Strategies
- Website and Ecommerce
- Social Media Strategy ,
- Content creation,
- Newsletter.
Tactics
- Produtc Page specific for Conversion,
- Social Media Posts according to the publishing calendar and goals,
- Newsletter sent at a specific date and time with useful content that was unique to the newsletter audience.
Results
- +150 posts
- +250 stories
- +10 reals
- Newsletter Open Rate: 42%
- Newsletter Conversion Rate: 7%
- Newsletter Sales: +700% (from last year)
Closing thoughts
It faced significant challenges in raising awareness, expanding reach and notoriety, increasing sales, and building a community around our product.
It achieved outstanding results through a well-planned strategy that included a dedicated website and eCommerce platform, a robust social media strategy, targeted content creation, and a carefully timed newsletter campaign.
