Marketing What?
According to Jenna Tiffany book:
Strategy is the map which takes you to your destination.
Tactics are the vehicles you use to get there.
Tactics are the “how”.
Strategy is the “who, what, where, when and why”.
How?
Strategy = the who, what, where, why and when
Tatics = the how
Why?
- It will give your business direction.
- It will make your tatics sucessful.
- it will help you to gather the right data.
- It will build trust with your audience
- It will improve your performance.
From Jenna Tiffany. Also, she is the best!