<<< I spent too much money on marketing! >>>

Ohh really?
How?
Explain that to me.
Show me the data. 

Why do you think that happened in your business?
And again, really? Almost at the end of the year? Why just now?

Tell me: Did you spend money or did you invest?


>>> Do you want to know the difference?

Spent money is:
.paper,
.clips,
.pens.

Invested money is:
– Telling people who you are,
– What you do,
– How your product, service, or solution helps others.

<<< Doesn’t it sound like an investment?

Now, please answer to me:
1. How do you sell?
2. How can people buy from you if no one knows who you are?
3. How does one know what you do?
No one really knows if your product/ service is good or something that they need.

So… really?
You spent much money on marketing?

Think again.