- Strategy is the road that guides all the marketing steps.
- Time is necessary to measure OKR’s and KPI’s. So keep track of it.
- Be true to yourself as you are to your clients.
- Be kind to those who work with you, partner with you, buy from you.
- Respect the time, the steps, and the people.
- Love what you do more than you love money.
- Consistency makes the change.
- Enjoy the road even in the darkest of times.
- Be polite.
- Stop fooling people. You are the clown. No one likes bad clowns.
- Be generous to yourself and all living beings.
- Believe in those you work with you.
- Take care of small steps. They’re the biggest changes.
- Protect yourself, because no one will do it better.
- Always test. And make small changes.
- Be bold when needed.
- Don’t try. Do It.
- Confirm that you are always measuring.
- Trust the process. If it failed, now you know what not to do.
- Get it wrong. Evaluate. Think again. Do it once more.
- Reread #1. Start over.