>>> Silly Season is open <<<

Yes! It is that time of the year when people don’t care about anything except their own tan. 
Their businesses are on autopilot, their social media is relentlessly slow and ineffective.
Unless you have a brand that only works in the summer. But that is another case, for a different day.

Today, I want to talk about the way people see their business during this time of the year.
>>> They don’t. 
As simple as that.

People are tiered. I feel you. I can understand you. But for now, try to understand me… a Digital Marketer.

Why?

Why don’t you care about your brand? About your business during this time of the year?

> Why does it seem so quiet?
> Why aren’t you recycling some content?
> Why don’t you have a strategy for this time of the year?
> Did you lie about the changes in your business?
> Why do you ignore your brand proposition?


It seems to me that it doesn’t even matter.
That you don’t care one bit.
Only when you don’t have any kind of results.


Listen… I’m not telling you to keep up with the work from the last months, but could you think about it a little bit?
Could you ask your marketer for an opinion?
Could you make it differently and not so obvious?
Could you care?

I think you could. But you didn’t.

>>>>> You still have time. So take it and think about it now.


Nurture your business.
Take care of your people.
Be the change you want to see around you.