Music Artist
Briefing
A Portuguese songwriter and singer needed to promote his work on Digital Media.
The main goal was to promote the new CD and consequent ticket sales for the performance show.
My role in this project was the campaign strategy, creation, and management of Paid Media.
Challenges
- Awareness, Reach and Notoriety,
- Increase the number of songs played,
- Sale of tickets for the presentation show.
Strategies
- Paid Media (Google Ads, Meta Ads & Tik Tok Ads)
Tactics
- The team and the artist created specific content for each of the networks,
- Campaigns for the promotion of native organic content from each platform,
- Paid dissemination of specific content for each platform.
Results
- +4.2 M Views
- +7.9 M Impressions
- +43 M Clicks in 5 platforms
Closing thoughts
The strategic use of Paid Advertisement matched with tailored content creation and targeted dissemination, successfully promoted the new CD, and boosted ticket sales for the performance show.
Despite the challenges related to awareness, reach, and engagement, we achieved impressive results across multiple platforms.
This comprehensive campaign enhanced the artist’s visibility and engaged a diverse audience, ensuring the project’s success.
