Professional Experience
Digital Marketing Manager
06/01/2023 – Today
Dunk Agency – Lisbon
Tasks and Functions Performed:
. Copywriting and editing for different digital platforms;
. Marketing Strategies;
. Data Analysis and Reporting;
. Team Management;
. Project Management.
Developed Skills:
. Client follow-up and feedback;
. Problem-solving;
. Time Management;
. Adaptability;
. AI Prompt and technology.
Digital Marketing Assistant
07/11/2022 – 06/01/2023
Dunk Agency – Lisbon
Tasks and Functions Performed:
. Copywriting for email marketing, websites and Landing Pages.
. Data Analysis and Reporting;
. Create and Execute Digital Campaigns for Paid Media;
. Develop and Execute Email Marketing Campaigns and Newsletters;
. Digital Media planning and scheduling;
. Digital Marketing Consulting and Advising.
Developed Skills:
. Attention to detail;
. Ease at communicating with the team, customers and shareholders.
Digital Planning Account
17/05/2022 – 14/10/2022
LPM Comunicação – Lisbon
Tasks and Functions Performed:
. Creation and Planing of Paid Media Strategies for Clients;
. Execute Digital Campaigns for Paid Media (Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Tik Tok Ads);
. Daily monitoring to ensure continuous improvement of results;
. Data Analysis and Reporting.
Developed Skills:
. Budget Allocation;
. Best KPI’s to focus on, according to client final goals;
. Multidisciplinary teamwork.
Digital Marketing Assistant
1/06/2021 – 28/02/2022
Dunk Agency – Lisbon
Tasks and Functions Performed:
. Data Analysis and Reporting;
. Digital Campaigns for Paid Media (Google Ads, Facebook Ads, LinkedIn Ads, …);
. Develop and Execute Email Marketing Campaigns and Newsletters;
. Digital Media planning and scheduling;
. Digital Marketing Consulting and Advising.
Developed Skills:
. Teamwork on a Remote environment;
. Reporting Systems;
. Improvement of personal Analytical Skills;
. Improvement of data presentation and KPIs.
Digital Marketing Freelancer
27/07/2020 – Today
Working and developing digital projects for small companies and individuals.
Tasks and Functions Performed:
. Client management;
. Creation and development of projects and plans;
. Social Media Content Development (Arts for posting, Copywriting, Schedule, etc);
. Data Analysis (Social Media, Website, E-commerce);
. Preparation and execution of Online Campaigns (Facebook Ads, Google Ads);
. SEO Writing (for website and Social Media);
. Email Marketing (creation and execution of campaigns, automation and report);
. Help customers to communicate more effectively and effortlessly.
Marketing and Publicity Manager
11/03/2019 – 26/07/2020
Gabi Miguel – Administração e Exploração de Imóveis, lda. – Algarve
Communication Designer
03/05/2018 – 02/02/2019
Professional Internship – IEFP
Favoritocean – Exploração de Restaurantes, lda. – Algarve
Freelance Communication Designer
2014 – 2017
Education and Training
Training and Mentoring Program “Communicate to Lead”
2023
Skill Conquest / Vertica. Portugal.
Feedback that transforms
The power of storytelling (in business and life)
Remote meetings (Inspire as on the radio)
2023
Carla Rocha Comunicação. Portugal.
Web Copywriting Essentials Workshop
2022
Martim Mariano – Tudo bem escrito. Portugal.
1st Year of Illustration Master Degree
2015-2016
Escola Superior Artística de Guimarães, Guimarães, Portugal.
Certificate of Pedagogical Skills
2014
Instituto do Emprego e Formação Profissional, IP. Portugal.
Degree in Communication Design
2011 – 2014
Escola Superior de Educação e Comunicação, Universidade do Algarve. Portugal.