<<< 12 Strategies from 2024 >>>

2024 was a strange year. At least for me. I learned a lot, lived a full, crazy, and challenging life. It was so bizarre but fulfilling.

And here are 12 strategies I’ve learned, tested, and explored this year.

1 > Change your way of capturing data. Forget Google Analytics for a while and try other platforms.
2 > Try heatmaps to improve your knowledge about your website.
3 > Define your personas and customer journey. Enhance every specific feature of the product or service before anything you do.

4 > Test different ads, ad groups, and campaigns before. Copy matters.
5 > ChatGPT will not always help you. You still need to think a little bit after it answers your engine prompt.
6 > Choose wisely your keywords. For your SEO, Ads, and Campaigns. Less is more.

7 > Always check everything. If you have doubts, ask. Make sure you are 100% confident about your knowledge about something you’re working on.
8 > Simplify data reports. Include only what is relevant for the client. Leave the complicated analysis for you and your team.
9 > Create your inside folio with information from the client, actions, and changes made. Record everything by date, time and summarize that information.

10 > It is better to have way more track records than a few.
11 > Use different AIs to have ideas, create concepts, and make MVPs, but never, ever change them for your team’s creativity, point of view, and experience.
12 > Make sure you are always learning new things, talking to people, and challenging yourself to be better today than you were yesterday.